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Article
Publication date: 30 September 2022

Majid Fattahi, Milad Farzin, Marzie Sadeghi and Rosha Makvandi

The purpose of this study is to investigate patient perceived value as a stimulus of patient engagement behaviors both from the conceptual and empirical perspectives.

Abstract

Purpose

The purpose of this study is to investigate patient perceived value as a stimulus of patient engagement behaviors both from the conceptual and empirical perspectives.

Design/methodology/approach

Based on the stimulus–organism–response framework, the authors developed a model to determine the impact of patient perceived value on patient engagement behavior in health care. The data were collected from a sample of 391 patients hospitalized in private hospitals. Structural equation modeling technique was used to test the research hypotheses.

Findings

The findings confirmed relevance of the service quality dimensions reliability, tangibility, responsiveness and empathy as significant antecedents of patient perceived value. Perceived value plays a significant role in shaping word of mouth and patient helping behaviors.

Research limitations/implications

The findings of this study are relevant and applicable to patients in private hospitals.

Practical implications

This study contributes to the literature by providing new evidence on patient perceived value and engagement behaviors as a response to care quality. With adequate focus on perceived value and service quality, service providers can strengthen the relationship with patients and build a sustainable competitive advantage, by stimulating engagement behaviors in patients.

Originality/value

This study is of unique value to the health-care literature, both from the theoretical and managerial point of views. This study proposes a conceptual model of patient perceived value which can be used in the private health sector. Moreover, this study contributes to the health-care literature by introducing patient-helping behavior.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 16 no. 4
Type: Research Article
ISSN: 1750-6123

Keywords

Open Access
Article
Publication date: 10 June 2021

Milad Farzin, Marzieh Sadeghi, Fatemeh Yahyayi Kharkeshi, Hedyeh Ruholahpur and Majid Fattahi

The purpose of this study is to investigate important factors that help explain customer willingness to adopt mobile banking (M-banking). To this end, the unified theory of…

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Abstract

Purpose

The purpose of this study is to investigate important factors that help explain customer willingness to adopt mobile banking (M-banking). To this end, the unified theory of acceptance and use of technology 2 (UTAUT2) was applied and to more accurately predict customer behavioral intentions, it was attempted to extend it.

Design/methodology/approach

The research data were collected from 396 customers of Iranian private banks who had the experience of using M-banking. The structural equation modeling technique was used to test the research hypotheses.

Findings

Findings suggest that performance expectancy, effort expectancy, social influence, facilitating conditions, habit, hedonic motivation, perceived value and trialability are endorsed as proponents of M-banking adoption intention. On the other hand, M-banking adoption intention has also had a significant positive effect on actual use behavior and word-of-mouth (WOM). WOM has also influenced actual use behavior and mediated the relationship between M-banking adoption intention and actual use behavior.

Research limitations/implications

The present study focuses on private banks, therefore, although it is sufficient, it is limited to private cases. This study contributes to the literature on M-banking services and actual use behavior. By appropriately focusing on M-banking adoption intention and the service quality provided, banks can strengthen their relationships with customers, thereby stimulating actual customer behavior such as actual use behavior and WOM.

Originality/value

From theoretical and managerial aspects, this study has particular value for the literature on M-services’ intention in general and banking in particular. The present study provides a conceptual framework for M-banking adoption intention, which could be used in M-banking services. In addition, this study sought to extend UTAUT2 and to examine the mediating role of WOM in actual use behavior motivation as well.

Details

Asian Journal of Economics and Banking, vol. 5 no. 2
Type: Research Article
ISSN: 2615-9821

Keywords

Article
Publication date: 7 March 2018

Milad Farzin and Majid Fattahi

The purpose of this paper is to build a conceptual framework which provides both practical and theoretical insights into drivers of consumer use of social network sites (SNSs) as…

5043

Abstract

Purpose

The purpose of this paper is to build a conceptual framework which provides both practical and theoretical insights into drivers of consumer use of social network sites (SNSs) as an electronic word-of-mouth (eWOM) tool and its impact on brand image (BI) and purchase intention (PI).

Design/methodology/approach

For assessment of the research constructs, the measures proposed in the social psychology and marketing literature were adapted. These scales were examined for the face validity by the authors’ academic colleagues. Using the survey data collected from the students of the Islamic Azad University, these scales were further examined in terms of convergent and discriminant validity as well as reliability. Structural equation modelling technique was used to test the effect of eWOM antecedents on consumer eWOM intention and the eWOM impact on BI and consumer PI.

Findings

The results confirmed significance of the constructs consumer trust, informational influence, sense of belonging, altruism, moral obligation, and knowledge self-efficacy for consumer engagement in eWOM. The results further indicated that eWOM, in turn, played a significant role in shaping BI in the mind of consumers and their PI.

Research limitations/implications

Obviously, university students do not exactly represent the whole population of SNSs members. The eWOM intention can be investigated across generations in terms of intergenerational differences. The authors admit that in addition to the constructs used in this study there are other equally important constructs that can be adapted from relevant fields (e.g. psychology) as the eWOM antecedents. As for eWOM consequences, different aspects of brand equity could be additionally explored and investigated.

Practical implications

The results of this study would help marketing department of companies and advertising agencies make advertisements in accordance with consumer characteristics. The results would also benefit providers of online platforms by giving them insight into behaviour of their members. Finally, the finding that eWOM intention is likely to create PI among consumers is of particular interest to producers of goods.

Originality/value

Given its bidimensional perspective to eWOM behaviour (i.e. considering both antecedents and consequences of eWOM), this study provides valuable insights into the phenomenon eWOM in the context of social networks as well as a basis for further research in this field.

Details

Journal of Advances in Management Research, vol. 15 no. 2
Type: Research Article
ISSN: 0972-7981

Keywords

Article
Publication date: 16 July 2021

Merve Albayrak and Cemil Ceylan

The aim of this research is to combine and synthesize the findings of previous studies search for the effects of eWom on purchase intention by meta-analysis.

2141

Abstract

Purpose

The aim of this research is to combine and synthesize the findings of previous studies search for the effects of eWom on purchase intention by meta-analysis.

Design/methodology/approach

The paper shows a meta-analysis process step by step. Within the scope of certain criteria, the studies in the Google Scholar and ITÜ library databases were eliminated and the results of the remaining 19 studies were analyzed in CMA (Comprehensive Meta-Analysis) program.

Findings

By conducting a meta-analysis of the research question, a common effect size was obtained from 19 studies. In addition, the effect size of 21 eWom (electronic word of mouth communication) factor on purchasing intention related to the 21 hypotheses defined in the study was obtained by means of meta-analysis separately.

Originality/value

With the increasing number of Internet users, the desire to share their comments and ideas on the Internet, and the increasing importance of electronic word of mouth communication in our lives, people's decisions have started to be affected by this situation. One of the decision-making movements is the purchase intention. Therefore, it is expected to see more researches on meta-analysis for the effect of eWom on purchase intention in the following years.

Details

Data Technologies and Applications, vol. 55 no. 5
Type: Research Article
ISSN: 2514-9288

Keywords

Article
Publication date: 29 October 2021

Omid Abdolazimi, Mitra Salehi Esfandarani, Maryam Salehi, Davood Shishebori and Majid Shakhsi-Niaei

This study evaluated the influence of the coronavirus pandemic on the healthcare and non-cold pharmaceutical care distribution supply chain.

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Abstract

Purpose

This study evaluated the influence of the coronavirus pandemic on the healthcare and non-cold pharmaceutical care distribution supply chain.

Design/methodology/approach

The model involves four objective functions to minimize the total costs, environmental impacts, lead time and the probability of a healthcare provider being infected by a sick person was developed. An improved version of the augmented e-constraint method was applied to solve the proposed model for a case study of a distribution company to show the effectiveness of the proposed model. A sensitivity analysis was conducted to identify the sensitive parameters. Finally, two robust models were developed to overcome the innate uncertainty of sensitive parameters.

Findings

The result demonstrated a significant reduction in total costs, environmental impacts, lead time and probability of a healthcare worker being infected from a sick person by 40%, 30%, 75% and 54%, respectively, under the coronavirus pandemic compared to the normal condition. It should be noted that decreasing lead time and disease infection rate could reduce mortality and promote the model's effectiveness.

Practical implications

Implementing this model could assist the healthcare and pharmaceutical distributors to make more informed decisions to minimize the cost, lead time, environmental impacts and enhance their supply chain resiliency.

Originality/value

This study introduced an objective function to consider the coronavirus infection rates among the healthcare workers impacted by the pharmaceutical/healthcare products supply chain. This study considered both economic and environmental consequences caused by the coronavirus pandemic condition, which occurred on a significantly larger scale than past pandemic and epidemic crises.

Details

The International Journal of Logistics Management, vol. 34 no. 2
Type: Research Article
ISSN: 0957-4093

Keywords

Article
Publication date: 28 October 2014

Muhammad Sabbir Rahman and Bashir Hussain

– This paper’s aim is to inspect the influence of trust, motivation and rewards on knowledge-sharing attitudes among secondary and higher secondary students in Bangladesh.

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Abstract

Purpose

This paper’s aim is to inspect the influence of trust, motivation and rewards on knowledge-sharing attitudes among secondary and higher secondary students in Bangladesh.

Design/methodology/approach

A sample of 200 Bangladeshi students from secondary and higher secondary-level educational institutions in Dhaka city participated in this study. Data were analysed using exploratory factor analysis followed by confirmatory factor analysis and structural equation modelling techniques.

Findings

The findings suggested that trust variables play a significant role in encouraging knowledge-sharing behaviour among the students.

Practical Implications

This research also provides a guideline to teachers and policymakers on enhancing a knowledge-sharing environment among secondary and higher secondary-level students.

Originality

This paper is a pioneer in understanding knowledge-sharing patterns among secondary and higher secondary students in a developing country such as Bangladesh.

Details

Library Review, vol. 63 no. 8/9
Type: Research Article
ISSN: 0024-2535

Keywords

Article
Publication date: 29 April 2020

Muhammad Safdar, Syeda Hina Batool and Khalid Mahmood

The purpose of this paper was to systematically collect and review the research studies that provide empirical evidence regarding the existence of relationship between…

1273

Abstract

Purpose

The purpose of this paper was to systematically collect and review the research studies that provide empirical evidence regarding the existence of relationship between self-efficacy and knowledge sharing or influence of self-efficacy on sharing of knowledge.

Design/methodology/approach

The studies were collected through searching in Google Scholar, Scopus, ProQuest Dissertations and Theses, LISTA (Library, Information Science and Technology Abstracts) and Web of Science. All types of studies, except books, were selected for review. Time limitation was not applied.

Findings

It can be concluded from majority of reviewed studies that self-efficacy influenced knowledge sharing. This systematic review also establishes that majority of reviewed studies confirmed existence of relationship (positive) between variables self-efficacy and knowledge sharing.

Research limitations/implications

A language limit was applied, and only English language studies were reviewed.

Originality/value

This review is first of its kind that systematically collected and reviewed the studies that examined the relationship between self-efficacy and knowledge sharing. This paper is also first in terms of a study which systematically collected and reviewed studies that investigated impact of self-efficacy on sharing of knowledge. Findings of current research paper will be helpful for organizations striving to implement a knowledge-sharing culture. Similarly, this study will also help the readers in understanding the ways to improve their knowledge-sharing practices and learning.

Details

Global Knowledge, Memory and Communication, vol. 70 no. 3
Type: Research Article
ISSN: 2514-9342

Keywords

Abstract

Details

Journal of Intelligent Manufacturing and Special Equipment, vol. 4 no. 1
Type: Research Article
ISSN: 2633-6596

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